For any new brand, our strategy will always be digital-first. We would like to initially tap D2C and then launch these products on marketplaces such as Nykaa and Amazon. Once the brand matures, we will take it to the offline channel. We are already seeing a good response for The Derma Co. and are quite confident that, by next year, it will cross Rs 100 crore in sales.”
The Derma Co.’s products